Recently a prospective client had asked me to send him a quote and some examples of my web copy services. His client is in the document storage industry and needed some new copy for his website. Most of the time clients would acknowledge that they have received my quote or will inform me if they will be requiring my services. But I had not heard from my client for more than five days.
Because I did not receive a reply from him and it had been five days, I got concerned. So instead of sitting around wondering if I bungled the job, I decided to find a way to motivate him to give me an update on his progress with his client. At the same time, I want to get his feedback if I had fallen out of the loop of consideration for the job.
In the past I would have just come to the conclusion that the prospective client was not interested in my services and I would have just forgotten about this project and have moved on to the next project that came my way. But one of the most important things that I have learnt when I was in sales some years ago, is that when you are faced with an objection or do not receive a response, ask ‘WHY?’.
Because I did not receive a reply from him and it had been five days, I got concerned. So instead of sitting around wondering if I bungled the job, I decided to find a way to motivate him to give me an update on his progress with his client. At the same time, I want to get his feedback if I had fallen out of the loop of consideration for the job.
In the past I would have just come to the conclusion that the prospective client was not interested in my services and I would have just forgotten about this project and have moved on to the next project that came my way. But one of the most important things that I have learnt when I was in sales some years ago, is that when you are faced with an objection or do not receive a response, ask ‘WHY?’.