It is said that perception is reality. This is true to the person who has the perception. Those involved in Network Marketing know the truth about the brilliance of the compensation plans they believe in, but too many times even with the best of intentions Network Marketers shoot themselves in the foot with what they say or how they describe this truly genius marketing plan.
"I've never participated in MLM programs, because I don't want to be under somebody having to get more people under me." This was an actual response from someone I talked to about Network Marketing. Why does he feel this way about MLMs? Just look at what he said and how he said it. Take special note to his choice of words. "I don't want to be UNDER somebody". This perception has to go.
Why is it there in the first place? There are a number of reasons. I would submit to you, though, that the Network Marketing industry and the people in it perpetuate this unfortunate misconception. How?
Mostly by the terminology that is used when people are showing their business plans. Also, by the illustrations that have been shown for years like the drawing of circles one underneath the other underneath the other and so on.
For this particular prospect, it is his perception that he is "under" someone, as if he is a subordinate to the person above him. Nothing could be further from the truth! It's interesting to note that he has no problem being a subordinate to his boss at his job. Those of us that understand the brilliance of the Network Marketing compensation plan know that in reality, MLMs are truly the most level playing field available for anyone who gets involved compared to any other business structure out there.
"I've never participated in MLM programs, because I don't want to be under somebody having to get more people under me." This was an actual response from someone I talked to about Network Marketing. Why does he feel this way about MLMs? Just look at what he said and how he said it. Take special note to his choice of words. "I don't want to be UNDER somebody". This perception has to go.
Why is it there in the first place? There are a number of reasons. I would submit to you, though, that the Network Marketing industry and the people in it perpetuate this unfortunate misconception. How?
Mostly by the terminology that is used when people are showing their business plans. Also, by the illustrations that have been shown for years like the drawing of circles one underneath the other underneath the other and so on.
For this particular prospect, it is his perception that he is "under" someone, as if he is a subordinate to the person above him. Nothing could be further from the truth! It's interesting to note that he has no problem being a subordinate to his boss at his job. Those of us that understand the brilliance of the Network Marketing compensation plan know that in reality, MLMs are truly the most level playing field available for anyone who gets involved compared to any other business structure out there.
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